The 10-Year Vision for Dark Horse Motorsports

A Racing Empire Built From Within The Community

I am a huge fan of the iracing community and love watching NASCAR, its been my dream to either race in the series or work for them. But as I got older I soon began to realize that my chances are slim to none. Unless I built something that was revolutionary. In this blog post I will be discussing what my plan is to completely change the course of motorsports itself and here is why you should join me

This is a long-term plan — not a one-season dream. Below is the blueprint of the next decade and how Dark Horse grows from an online racing series into a fully self-sustaining racing empire.

Year 1: The Foundation

iRacing Becomes the Talent Pipeline

The system created would be the first racing team that is not primarily funded by sponsors. A 60/40 split on the revenue made from the iracing championship league will majority fund each year the season is ran.

Early years focus on:

• Building the seasonal iRacing championship

• Establishing the playoff system

• Securing sponsors (Increase in revenue!)

• Crowning champions who earn real-world consideration

• Paying playoff drivers more than the entry fee

  
  

The first few seasons create:

• Data

• Stories

• Standout drivers

• A growing fan base

• Proof that virtual drivers can become real drivers

  
  

A Single Real-World Race Team

In these early years, the team fields one car in a regional series — late models, ARCA-style equipment, dirt, or similar. At 500k needed to fund this team, we should have no problem covering the cost of everything.

It is:

• Funded by the digital ecosystem

• Driven by the best candidates from the pipeline

• Supported by growing investors and the fan community

  
  

This is the beginning of the “sim to seat” story.

Year 2–6: Growth and Expansion

More Drivers, More Splits, More Opportunity

As driver counts climb every season:

• More playoff rounds

• More visibility

• More sponsorship value

• Deeper scouting pools

We reach a point where the digital league feels like NCAA football for racing — a national development system.

Multiple Real-World Car

By mid-decade, the real-world competition expands:

• Two cars on track

• Two driver opportunities per year

• Independent performance, same team umbrella

This is where the ladder begins.

One driver may be a polished sim veteran.

Another may be a raw rookie with something to prove.

Dedicated Crew & Part-Time Shop

By this stage, the motorsports operation includes:

• A real mechanic crew

• Setups, testing, and improvements

• A base of operations (even if small)

It becomes a real professional race program — with digital racing funding the engine, literally and metaphorically.

Year 7–8: National Recognition

A Reputation Is Established

Fans, racing organizations, media, and sponsors now recognize Dark Horse as:

• A serious racing program

• A legitimate development pipeline

• A team that puts talent over money

  
  

At this stage:

• The iRacing league is massively competitive

• The real team is earning results

• Media coverage increases

• Sponsorship value skyrockets

  
  

Multiple Series

If growth continues, we field:

• Cars in multiple divisions

• Multiple drivers from our system

• More testing opportunities

  
  

The Dark Horse ladder becomes unmistakable:

Sim → Testing → Development → Real Racing

This is the moment traditional motorsports has to take us seriously.

Year 9–10: Building the Next Racetrack

The Dark Horse Training & Racing Facility

A fully realized motorsports HQ:

• A race shop

• Mechanical bays

• Data analysis office

• Simulator rigs

• Driver fitness

• Trackside operations

  
  

And the biggest milestone:

Our Own Track

A facility that serves many purposes:

• iRacing scanning hub

• Driver testing

• Fan events

• Race weekends

• Development programs

• Training ground for rookies

  
  

This becomes the academy that racing should have always had.

A Full Racing Ecosystem

By Year 10, Dark Horse operates:

• Digital racing leagues

• A real-world racing team

• A scouting and training academy

• A track

• A talent development culture

• A fan-driven investment model

It becomes a motorsports universe — one that grew forward, not upward.

The North Star

By the end of the decade, Dark Horse aims to be known as:

The first racing organization that proved the best drivers can come from anywhere — not just from money.

If we execute the plan:

• A kid on a $900 PC can outdrive a millionaire.

• Talent beats bank account.

• Motorsport becomes fair for the first time.

Somewhere inside these next ten years…

Someone who never had a chance will become the driver the sport has been waiting for.

And that’s the point.

This isn’t just a racing team.

This is the racing system the future deserves.